Once you start using eevie, the first thing you will notice is that you will quickly gain a greater sense of awareness about your impact on the environment. The notifications will help you identify all the points where you could make more eco-friendly decisions. The impact score helps you understand what difference these decisions make. Over time and with enough repetition, eevie will actually enable you to adopt new habits and ultimately change your lifestyle.

eevie helps you track, reduce and restore your carbon footprint. track: eevie helps us understand our impact on the environment with absolute easy. Through a combination of personal reviews and automatic travel detection eevie calculates your daily carbon impact, helping you identify your biggest CO₂ emissions sources. reduce: There are many ways to reduce our individual impact on the environment. Eevie helps you build eco-friendly habits by nudging you with reminders, tips and suggestions in the right moments so that we can permanently reduce your carbon footprint easier than never before! restore: There is only so much we can do ourselves but eevie helps you take care of the rest. Plant trees and grow your own forests where they are most needed to help restore devastated natural biodiversity and to remove CO₂ from the atmosphere.

Your carbon footprint measures how much carbon dioxide (CO₂) is released into the atmosphere as a result of your daily activities such driving to work, switching on a light, or eating steak for dinner. We use your footprint to reflect your lifestyle’s impact on the climate. More precisely, we approximates your yearly CO₂ emissions if you lived every day like today. If you travel, your impact score will automatically increase. By reviewing your daily progress, your impact score will adjust to fit your behaviour on that day. If everyone reaches a “4 tonnes CO₂ lifestyle” by 2025, we will prevent global heating from surpassing a 2°C increase and the consequent climate catastrophe.

Our general methodology is to use country-specific average emissions data provided by sources such as ISO, OECD, world bank, the UN, FAO, EIA, and other organizations and then base our habit action calculations on scientific research papers put in relation to regional average emissions. This way for example we can calculate daily behavior emissions of our users logged actions by comparing the impact of their activities to the impact if they would not act specifically to their country’s average GHG emissions. For example, the average emission of a daily meat diet in the US is approximately 10kg CO₂ per day. This number is derived by calculating a US average daily calorie intake of 3800 kCal (FAO) times the average gCO₂ per kCal of 2.82 (Scarborough). Using the same sources, the average emission of a vegetarian diet is approximately 5.5kg CO₂ per day. We, therefore, calculate an average saving of 4.5kg CO₂ per meatless day in the US. The more personal input a user gives, i.e. the refinement of his average daily kCal, the more accurate the calculation becomes for his CO₂ reduction. We try to use scientific research papers where possible. In the case that we do not have access to scientific research papers, we will research the web for the best estimations of average CO₂ reductions for individual actions so that we can then use these “formulas” to input our regional data sources again.

For examples of data sources, please contact us directly.

Your team leader can appoint new team leaders from the team page. Initial selections are made by the company but can be changed if desired. The team leader is responsible for motivating and guiding the team to achieve challenge goals.

Employees are more engaged, have more fun, and learn better in teams. Climate action is more effective in team formats, enabling real change when the team structure is appropriate.

To promote effective team collaboration, we recommend customers replicate their organisational team structure on eevie. The organisational leader should serve as the team leader on the platform, with the option to nominate a co-leader or transfer leadership if needed.

All customers receive quarterly reports. Customised reports can be provided upon request. Additionally, all customers will soon have the ability to download their own reports.

You can track your company's progress on the community screen under the "My Company" tab. Here you can find various KPIs as well as the leaderboard.

eevie's Climate Action Program is tailored to your company's sustainability maturity and specific requirements. Through the program, we'll assess your organisational culture, sustainability goals, and preferred pace. Based on this, we'll recommend suitable climate actions to address your challenges.

Your coordinator will be responsible for adding new members to both the company and specific teams.

Only team leaders have the authority to remove team members. If you are a team leader, simply navigate to the team page under the community screen. From the top menu, choose the 'Members' Icon and access the list of team members. Then click 'Edit' on the top right, select the members you wish to remove and hit the 'Remove' button.

If approved by the company, we can assign specific challenges to various teams. However, please note that this function is currently not available in the app.

At eevie, we value and reward daily reflection on your behaviour as it is the initial step towards behavioural change. Being mindful of your actions, whether positive or negative, is crucial. The earlier you begin this practice of self-reflection, the smoother your journey of improvement will become over time.

Colleagues can only view your position on the Leaderboard but never the responses to your daily review. Additionally, you have the choice to remain anonymous by not including your name and/or picture in the Profile section of the App.

Planting trees in the right places and nurturing their growth is an extremely powerful lever in combating climate change. While a tree grows, it removes carbon dioxide (CO₂) from the atmosphere through the natural process of photosynthesis and stores the carbon (C) in its’ leaves, branches, stems, bark and roots. In this process, oxygen (O₂) is released back into the atmosphere, which is also why trees are so important to ensuring we have enough clean air to breathe! CO₂ accounts for three quarters of total greenhouse gas emissions and its’ current high levels is directly contributing to our climates rapid heating. Other great “side-effects” of planting trees is that they help protect our natural biodiversity, create habitat for endangered species, prevent the spreading of deserts and provide income and food for struggling communities all over the world.

To ensure that your trees are effectively planted where they are most needed in combating our climate crisis, eevie has partnered with Eden Reforestation Projects, one of the worlds leading tree planting organisations. Every month eevie will make a payment from the proceeds of your seedling purchases from the previous month to Eden. The planting of the seedlings is managed by Eden and will take place under their local supervision. The public tree planting ledger can be viewed here.

Eden Reforestation Projects is a non-profit organisation with an incredible mission - to fight extreme poverty through habitat restoration! To date Eden has already planted more than 400,000,000 trees in Nepal, Madagascar, Haiti, Indonesia, Mozambique and Kenya together with many esteemed partners! These trees have the potential to offset enough CO2 to keep a city like Paris carbon neutral for 10 years! Little did we know that extreme poverty is a direct contributor to deforestation. The areas of the world that are most impacted by deforestation are also some of the most poverty-stricken and underdeveloped areas worldwide. Eden saw this problem a came up with a great solution. They realised that they could employ local communities that would previously contribute to deforestation to instead plant, grow and maintain their local forests. After learning this we could not think of any other planting partner we would rather collaborate with, especially having often questioned why these project had to often be “so far away” from home, it started making much more sense! To learn more about Eden, please check out their website here.

eevie requires your location permission so that it can identify when to nudge you with actionable information, helping you act on your selected habits.

Small changes matter because they determine who you are tomorrow. We believe that the sum of every small action makes a large difference and brings people together, who want to change their future. While small steps add up aggregated over many people, small steps also add up from within you. Monitoring and adjusting your consumption behaviour leads you to more awareness and making green choices. Talking about your goals and habits reinforces this, and a few months down the line you might even consider taking a train rather than flying, or carbon offset your flight or be politically active. The point is to get started and surprise yourself with the change you’ll be able to make.

Planting trees is a nature-based solution in combating climate change. Planting in the right places and nurturing their growth is an extremely powerful lever in this endeavour. While a tree grows, it removes carbon dioxide (CO₂) from the atmosphere through the natural process of photosynthesis and stores the carbon (C) in its’ leaves, branches, stems, bark, and roots. In this process, oxygen (O₂) is released back into the atmosphere, which is also why trees are so important to ensure we have enough clean air to breathe!

1

CO₂ accounts for three-quarters of total greenhouse gas emissions and its current high level is directly contributing to our climate’s rapid heating.

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Other great “side-effects” of planting trees is that they help protect our natural biodiversity, create habitat for endangered species, prevent the spreading of deserts and provide income and food for struggling communities all over the world.

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There are many more positive effects of reforestation, which are not immediately associated with planting trees but very important when it comes to decarbonising different industries such as the fashion or construction industry. The full list can be accessed on the UN’s portal:

https://www.un.org/esa/forests/news/2019/03/on-international-day-unece-fao-forestry-and-timber-section-releases-10-facts-to-fall-in-love-with-forests/index.html

1.

https://climate.nasa.gov/news/2927/examining-the-viability-of-planting-trees-to-help-mitigate-climate-change/

2. https://climatescience.org/advanced-greenhouse-effect/

3.

https://www.naturebasedsolutionsinitiative.org

Scientists have identified nine planetary boundaries for a “safe operating space for humanity” on earth, which are like a security belt for our society. Some of these boundaries have been pushed to their respective “zone of uncertainties” where scientists expect rapid and catastrophic environmental harm. Humanity has already reached these risky zones of four of these nine boundaries - the so-called tipping points (climate change, biodiversity, land-system change, and biogeochemical flows). Once reached, they cannot be reversed and the negative effects would reinforce itself, harming humanity. Since these limits are all based on estimates, scientists cannot say how far these boundaries can be pushed. It is therefore crucial to stop the current trends and pull the breaks well in advance. It is worth noting that climate change only represents only one of the nine boundaries.

Planting trees in areas that are undergoing continuous deforestation for agricultural needs, such as the rainforest, will increase the amount of water released to the air, which will lead to rainfall, enforcing the growth of trees and securing that extreme droughts won’t occur in which large amounts of sequestered carbon would be released into the atmosphere, which would lead to a vicious cycle in which more droughts lead to more dybing trees. However, land-system change, especially in tropical regions has a major effect on CO2 concentration in the atmosphere, on biodiversity and freshwater.

Trees help with the freshwater cycle as they pull out water from the ground and transpire them through their leaves into the air, which determines temperatures and rainfall around the planet. Loss of rainfall overall results in droughts everywhere, which can also be the cause for an increase in regular wildfires, like we are observing them in California and Australia.

Eden Reforestation Projects is a non-profit organization with an incredible mission - to fight extreme poverty through habitat restoration! To date Eden has already planted more than 400,000,000 trees in Nepal, Madagascar, Haiti, Indonesia, Mozambique, Kenya, Honduras and Nicaragua together with many esteemed local partners! These trees have the potential to offset enough CO2 to keep a city like Paris carbon neutral for more than 10 years! Little did we know that extreme poverty is a direct contributor to deforestation. The areas of the world that are most impacted by deforestation are also some of the most poverty-stricken and underdeveloped areas worldwide. Eden saw this problem and came up with a great solution. They realized that they could employ local communities that would previously contribute to deforestation to instead plant, grow, and maintain their local forests. This was the reason why eevie decided to collaborate with the Eden Reforestation Project. It also explains why reforestation projects are often “far away” from those who plant the trees. To learn more about Eden, please visit their website: https://edenprojects.org/

We know that there’s a lot of emotion wrapped in planting a tree. That is why eevie wants to give its users a visually attractive overview of their impact when planting a tree. Once eevie gets the confirmation from Eden that the trees are planted the user is notified and their virtual trees start to grow on a symbolic schedule. Transparency is very important to eevie. We, therefore, want to inform our users proactively that the growing schedule of a tree depends on many factors such as the species, the area where the tree is planted, etc. At this stage, eevie cannot replicate the actual reality within the app to resent the tree growing.

To ensure that trees are effectively planted where they are most needed in combating the climate crisis, eevie has partnered with Eden Reforestation Projects, one of the world’s leading and accredited tree-planting organizations.1

Every month, eevie will make a payment to Eden from the proceeds of the user’s seedling purchases from the previous month. The planting of the seedlings is managed by Eden and will take place under their local supervision. The public tree planting ledger can be viewed here:

1.https://www.guidestar.org/Profile/8477376 2.https://docs.google.com/spreadsheets/d/18Id821Y9ZqEZRfz3etj6COP2ue3Abjy_Ifhg5IO37E0/edit#gid=0

One of the main reasons eevie has chosen to partner with Eden Reforestation is to ensure that trees are planted where they are most needed and properly nurtured. Our planting partner Eden hires local communities to plant and protect the trees and goes through a whole range of procedures to ensure that planted trees are not cut down. Many of the trees planted produce food that ensures a sustainable income and food security for the local communities. Beyond this, Eden Reforestation works together with government and community authorities to secure written agreements protecting the reforestation sites.

https://edenprojects.org/faqs/#how-do-you-prevent-deforestation-of-the-new-forests-you-are-developing

The areas of the world that are most impacted by deforestation are also some of the most poverty-stricken and underdeveloped areas worldwide. Generally, deforestation occurs because communities need wood for construction, fuel to cook, fuel to keep warm, and land to plant crops and feed their families. Eden Reforestation tries to focus its efforts on such countries that are suffering heavily from deforestation while trying to give local communities support to lift themselves out of extreme poverty. Also, trees grow faster and thus trap more CO2 in the tropics. The most ‘productive’ period for carbon sequestration by a tree are the first decades of its life. Where you have trees, you also have more rainfall, which provides the required water for growing food. In contrast, if we plant trees in the northern hemisphere, where we naturally have more snow covered areas during the winter months, reflecting the sun back, we would contribute to a reduction of this cooling capacity of trees. The tropics allow for evergreens, trees that do not lose their leaves and sequester carbon all year around, vs in the northern hemisphere where most trees lose their leaves for 4-6 months during the year. According to the UN, 25% of medicine produced rely on rainforest plants, which is another reason why humanity should be interested in keeping the rainforest and other tropical forests alive.

https://edenprojects.org/faqs/#what_areas_are_most_affected_by_deforestation

Eden plants different species of trees, but a large majority of the trees being planted on our users’ behalf, are mangrove species. At the age of 3-5 years, this species begins to produce and drop its own propagules, which can be used to give rise to a new tree. Propagules are one reason why mangroves are so cost-efficient and low maintenance for Eden to plant. Propagules are elongated, vegetative structures that begin the germination process while still attached to the parent tree. The growth period depends on the tree species. Mangrove species such as Rhizophora are considered fast-growing, and maturation begins between years 3-5, at which point we see the tree begin to produce its own propagules. Mangrove species such as Ceriops are slower growing and can take several more years before being considered mature. Eden works with a variety of native species, some of which are fast-growing while others are slow-growing. Diversity is essential in restoring the natural environment.

eevie’s primary goal for its users is to track and reduce their personal carbon impact. Additionally it provides the users with an overview of their remaining CO₂ emissions. Together with our planting partner Eden Reforestation Projects, we calculated that each purchased or earned seedling will, once planted, grow into a tree that sequesters on average 12,5 kg CO₂ every year for the next 25 years. Depending on how many seedlings the user decides to plant, eevie will calculate and visualize the amount of CO₂ that their trees take out of the atmosphere, and subtracts that from their yearly footprint! The balanced CO₂ is finally indicated by the green circle in their progress overview.

At present, our partner, Eden Reforestation, offers limited tree viewing as they engage in planting millions of trees. However, having access to a larger number of trees would provide us with more options and opportunities.